Saturday, June 12, 2010

Business Insight Malaya: NTC picks Japanese model for digital TV

The National Telecommunication Commission (NTC) yesterday announced that the Philippines will adopt the Japanese system in the migration to digital TV.
In a two-page draft memorandum circular, the NTC said that IT has chosen the Japanese standard after convening two technical working groups and upon the recommendation of the majority stakeholders of the television broadcast industry including the Kapisanan ng mga Brodkaster ng Pilipias (KBP). NTC chose the Japanese standard over the European standard.
The circular said in order to keep pace with the development in technology , the introduction of digital technology in the broadcasting service would ensure the competitiveness of the broadcast industry and afford them the opportunity to provide enhanced services to better serve the viewing public.
The implementation of the digital technology in television services is intended to provide greater number of channels (SDTV) and/or better quality of picture and sound through a convenient aerial antenna instead of a satellite or cable connection.
After choosing the standard, the NTC would set a schedule on the country’s migration from analog to digital TV. It earlier planned to do it by 2015 to 2020.
NTC is inviting all affected and interested parties to a public hearing on the proposed memorandum circular today at 2 pm at the NTC Executive Conference Room, 3rd floor NTC Bldg., BIR Road, East Triangle, Diliman, Quezon City. - dated 11 June 2010.
Source: Business Insight Malaya

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