Saturday, July 11, 2009

Philippine Star: ABS-CBN brings UAAP to digital age

ABS-CBN Sports will be unveiling the very first high definition TV broadcast of a sporting event, as it test Balls HD on sister company SkyCable on Channel 166.
MANILA, Philippines – Philippine sports finally enters the digital era as ABS-CBN begins its high-definition (HD) test broadcast of the UAAP games today and NCAA games on Monday on Balls HD (SkyCable Channel 166).
According to ABS-CBN Sports head Peter Musngi, it will only be a matter of time before ABS-CBN starts airing boxing, billiards, and even non-basketball games of UAAP and the NCAA on HD.
“We’re bringing the UAAP to the digital age. With HDTV, local viewers can now experience what sports fans around the world already enjoy - wide-screen and crystal clear picture quality, fluid motion, and digital sound. HDTV is apt for sporting events and it is a perfect fit for avid sports viewers who want to see all the action,” said Musngi.
 As the first and only local network with a full HD OB van, ABS-CBN will mark the first time in Philippine television history to broadcast a locally produced program and a live event on high-definition.
Balls HD (SkyCable channel 166) will air the live telecast of the UAAP games on HD from 2 p.m. to 7 p.m. every Thursday, Saturday, and Sunday, while NCAA games on HD will air every Monday, Wednesday, and Friday. The primetime telecast of the games will be at 8 p.m. for UAAP and 10 p.m. for NCAA on the said days.
There will also be live standard broadcast coverage of the UAAP and the NCAA on Studio 23 on the same schedules. Replay of the games will follow on the same days on Balls Channel (Skycable Channel 34) on primetime beginning 8 p.m. for UAAP and 10 p.m. for NCAA.
For further inquiries on “UAAP and NCAA on HD” and “SkyCable HD,” call SkyCable at (02)631-0000. - dated 11 July 2009, 12:00 AM
Source: Philippine Star