A CORPORATE social responsibility (CSR) unit of a Lopez-family owned broadcast firm expects to roll out its 14-hour education program via a new technology to expand reach of students in private school, its executive told the BusinessMirror.
“We’re going to piggyback on ABS-CBN,” Knowledge Channel Foundation Inc. (KCFI) president Regina Paz L. Lopez said after the launch on Tuesday of an awards program for innovative teachers.
Lopez said they expect the technology called digital-terrestrial television (DTTV) format to be rolled out in 17 cities in Metro Manila, in Bulacan and in Pampanga by November this year.
The National Telecommunications Commission first announced the move to DTTV format in 2006 from analog system. Popular literature on DTTV claims the technology provides better quality images and lowers operating costs for broadcast and transmission.
Lopez said KCFI taps “some resources” from publicly listed ABS-CBN, which includes technical operations support as well as talents.
Under a 10-year memorandum of agreement with the Department of Education (DepEd), KCFI “is to set up a cable TV channel and to establish the infrastructure for educational TV by providing access to the channel to public elementary and secondary schools nationwide free of charge,” its latest financial report to the Securities and Exchange Commission said.
“The DepEd, on the other hand, has declared the educational program on the channel mandatory viewing by children in public pre-school, elementary and secondary schools.”
KCFI has been operating its own educational cable channel called “Knowledge Channel,” the only all-education Filipino channel on cable. The foundation said the channel offers a curriculum-based programming “and has provided over 2,000 public schools educational TV infrastructure at no cost to public schools.”
Source: Business MirrorLopez said that while they hope to reach all public schools, “there is also a need to reach out to students in private schools.” - Dennis D. Estopace, dated 25 August 2010, 07:40 PM.