It seems like NTC wanted the public within key cities like Metro Manila, Cebu, Davao and others experience first the digital TV service using the chosen ISDB-T standard.
Read the article after the jump.
         MANILA, Philippines - The National Telecommunications  Commission (NTC) targets by next year the implementation of digital  television service, starting with select key cities in the country. 
The regulator wants the shift to be implemented it in phases, the  same way Japan did, said NTC deputy commissioner Carlo Jose Martinez. 
“We plan to follow Japan’s model. They started with Tokyo then Osaka  and then followed by other major cities. The TWG (technical working  group) has yet to identify which cities will start the digital TV shift  but maybe we could start with Manila, Cebu, Davao, among others,” he  said.
The Philippines is going to adapt Japan’s Integrated Services Digital  Broadcast (ISDB) technology as the standard for digital TV. The TWG is  currently working on the implementing rules and regulations (IRR) of the  Digital Terrestrial Television (DTT) broadcast service in the country. 
“The IRR will be finished in 60 to 90 days. We may implement digital  TV this year or next year but we are not yet going to switch off analog  TV yet. We will introduce digital TV [service] in major cities first,”  said Martinez. 
This means that broadcasting firms can still transmit analog TV  service while digital TV is being implemented in other areas. The NTC  official said as soon as compliance rate has reached 85% then the  government will consider terminating all analog TV broadcast  transmissions. 
Martinez could not provide the timetable for the analog TV broadcast  termination but said it won’t be soon—or not in 2015 which is the year  previously identified by the NTC administration. 
“Japan was able to shut off its analog [broadcasts] after nine to 10  years upon introduction of digital TV. So it would probably be the same  here. The consumers will be our basis as to when the shutdown will take  effect,” added the NTC official. 
When DTT technology is enforced in the country there is a need to  switch off all analog TV handsets. The switchoff would render all  non-digital TV sets obsolete unless connected to a set-top box, which  could cost $10 each. 
Depending on the demand, Japan is willing to manufacture set-top  boxes here so these could be sold at cheaper prices. At the same time,  this could provide job opportunities to Filipinos. 
The TWG is composed of members from the broadcast industry and stakeholders such as the government, suppliers and consumers. 
Japan’s ISDB-T platform is expected to provide more business  opportunities because the bandwidth that will be assigned for digital TV  can also be used to service mobile phones. The technology is also  capable of sending emergency warning broadcasts to households. - Lenie Lectura, Business Mirror, dated 25 February 2011, 11:10 AM.
Source: ABS-CBN News